Our Roots

this is our story

It all started at a young age for Homa. Fashion was, is and forever will be her passion. As a young girl, her family and friends were consistently asking her for advice on what to wear, what looked best on them, and she was very often persuaded to come as their personal stylist on shopping trips.

Fast forward about 20 years and Homa was facing a challenging time where she needed to step up even more in her life and succeed financially in order to support her young daughter and herself. She started working at fashion boutiques in Los Angeles and later took her knowledge, skill and experience to Germany where she owned two boutiques in Hamburg.

While working in her boutiques as a buyer, many clients who came into the store felt frustrated, sad, disappointed, and ashamed of themselves that they couldn’t find the fun, funky, comfortable, sexy, cool clothing they wanted in their size anywhere. She felt empathy for her clients and was inspired by the mantra that “beauty has no size, beauty fits you”. So with inspiration and creativity, she went on to design and manufacture TRANSPARENTE.